The recent redevelopment proposal for Pier 45 at Fisherman’s Wharf has stirred up significant debate, with both support and opposition emerging from various stakeholders. While the San Francisco Port Commission’s endorsement is non-binding, it has sparked a heated exchange of views, even leading to a public showdown between the owners of the renowned Boudin Bakery.

One of the Port Commission’s reasons for endorsing the project is the urgent need to strengthen Pier 45, to avoid a fate similar to Pier 54, which was closed due to deterioration. However, controversy surrounds the proposed developments for Area C (Shed C) and the area north of Jefferson Street.

The San Francisco Chronicle reports that Area C was originally used by fishermen for tool storage, but after a major fire destroyed the structure in 2020, it remains an open space for fishermen’s equipment. The new $55 million redevelopment plan seeks to build a seafood market and exhibition space at the southern end of Area C, which would limit the fishermen’s access and use of this space.

In the northern section beyond Jefferson Street, alongside Boudin Bakery, there are also a winery and brewery. The new plan proposes to construct another winery and brewery and add ten rental apartments, sparking backlash from Dan Giraudo, the second-generation owner of Boudin Bakery, who argues that the development threatens existing businesses and will not attract sufficient foot traffic.

Conversely, Lou Giraudo, now retired, strongly supports the initiative and has joined the “Fisherman’s Wharf Revitalized” coalition. He believes that this area, where he grew up, needs transformation and revitalization to bolster the fishing industry.

However, the update plan remains non-binding and awaits city council approval. Even with a nod from the council, the project still needs to pass environmental impact assessments, meaning construction isn’t likely to start until at least 2028. Additionally, the Port Commission’s backing comes with stipulations that respect a 66-year contract with the fishermen.

Opponents remain resolute, arguing that fishing space is already limited, and encroaching on Pier 45 will exacerbate their difficulties. Michael Rescino, whose family has called Fisherman’s Wharf home since 1908, lamented, “We won’t be able to operate offshore in San Francisco anymore.” The plan also includes public parking spaces, complicating logistics for fishermen and transporters, which Rescino criticized as “ridiculously misguided.”

On the other hand, supporters like Kenny Belov, who has operated “TwoXSea” at Pier 45 for 13 years, advocate for modernization. He asserts that the seafood market and exhibition space represent an important step towards engaging the community. He even echoes presidential campaign slogans, insisting, “We have to move forward, we can’t go backward.”

At 78, Lou Giraudo holds onto his belief in miracles and the potential for Fisherman’s Wharf to undergo transformation. It seems that while both sides are divided on the approach, they share a common goal. The critical question remains whether consensus can be reached before the city council’s vote.